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Art & Advertising

“A little later, he learns to walk by pushing a box of OLIBET biscuits along in front of him. A square, closed box, a cube. But little Pablo, although still a long way from inventing cubism, knows exactly what’s in the cube: biscuits!” Pablo Picasso, Le Sage et le fou (Gallimard, 1986), Marie-Laure Bernadac and Paule du Bouchet.

Anecdotes aside, OLIBET’s iconography bears witness to the great creativity of the “Premier French Brand”. OLIBET has worked with many painters and poster artists, reaching out to the different artistic movements across the eras of its history.